How healthy is your brand? Is it flourishing or languishing? These may not be questions that print business executives ask themselves often. But they should be.
How healthy is your brand? Is it flourishing or languishing? These may not be questions that print business executives ask themselves often. But they should be.
Sustainability has been a major buzzword in the print industry for a number of years now as print service providers (PSPs) adapt the way they operate in order to reduce their impact on the environment and satisfy the rising customer demand for greener print.
Wide format is regarded as one of the most exciting areas of the print industry, with one of the main reasons for this being that every day is varied.
While all print service providers are acutely aware of the importance of upgrading their equipment, the real challenge is knowing when to do so. Investing in new technology of any kind is often a costly and timely process, so timing this right is absolutely crucial to ensure the purchase is both successful and beneficial for a business.
How is the large format print industry doing re-sustainability?
The large format print industry is making significant inroads into its sustainable practices and eco offering. It's been trying for years but we felt with very little traction.
Operating a sustainable business is enormously important to companies of all shapes and sizes and across all sectors in the modern market. Customer demand for greener services is on the rise, and, as such, the pressure on businesses to become more environmentally friendly is also increasing.