Blog

The introduction and popularisation of LED UV flatbed printing has completely revolutionised the print industry. Whilst the early innovation of this technique required significant physical space, and a budget to match, the evolution from reputable manufacturers, such as Roland and Mimaki, has allowed for the introduction of cost-effective solutions with small flatbed options as an entry level alternative.

When all the market research of recent years is projecting market growth of between 10 and 15 per cent CAGR over the coming years, with corresponding advances in market share, it may sound unnecessarily provocative to suggest that digital print in packaging has failed to fulfil expectations.

Complex technology requires clear terminology, and this is certainly true of colour calibration, which, despite having been around for hundreds of years, still requires some explanation to demonstrate its full benefits.

Traditionally, the main focus for print service providers has been to promote their services and products to customers to win new and repeat business. However, in what is now an incredibly busy market where many companies are offering similar services, it may be time to alter this approach to help your business stand out from the crowd.

With the undoubted rise in eco-consciousness, sustainability should now be at the heart of print service providers (PSPs)' business operations. The third of HP's series of Coffee Talks - taking place on 14th October 2021 - will focus on circular design and the 10 steps PSPs can take to move to more sustainable business operations.

Window graphics are now regarded by many brands as a key part of the marketing mix. These graphics are an inexpensive form of advertising that retailers can easily apply - themselves - to windows in order to capture the attention of passers-by.