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Wide-format print has been regarded as a key growth market for some time now, with a huge range of work on offer for companies active in this sector. However, as more businesses move into the market, competition for work intensifies and print companies are having to be clever about the way they operate to maximise their profits.

Matt Manteit, International Sales Manager at Neschen Coating GmbH, explores the world of décor print and highlights some of the key factors to look out for when selecting films for this sort of work.

If you look around you, you’ll soon see that printed graphics are everywhere. On the floor, the wall and the table. In kitchens, offices and bathrooms. They are, in fact, omnipresent.

The wide and super wide format market has undergone its digital transition while certain analogue printing technologies, such as screen-printing, continue to complement the overall mix offered by large format print service providers (PSPs) to their clients.

At first glance you might not expect a company based in Altham, Lancashire to be engaged in a Joint Venture with one of China’s leading companies, but that’s exactly what Soyang Europe has been since 2005.

The holiday season has, and always will be, a hugely important time of the year for print, graphics and sign companies, with the festive season providing a whole range of opportunities for work and business growth.