When Euro clothing retailer Jeans Only needed new in store imagery for their changing rooms it was vital to have graphics with no residual odour and that meet the highest standards of reduced environmental impact for a retail environment. They also needed high quality and the ability to refresh the imagery across all the European wide based stores.
The combination of the HP Designjet L65500 Latex printer and JM Textiles Mediatex Self Adhesive PVC free media provided the ideal solution. The HP Designjet L65500 with its non-toxic, odour free Latex inks has already won awards for its reduced environmental impact such as the European Digital Press award for Best Environmental Digital Printer 2008.
JM Textiles have long been committed to producing innovative and environmentally benign media. The entire JM Textiles range meets the Öeko-Tex Standard 100 standard one of the most stringent in the world. This standard ensures that end users can have total confidence that the media will have no harmful effect on the environment it is used in.
Andrew Edwards, Sign and Display Divisional Manager, ArtSystems, says: "This is typical of the demands we’re seeing now from both private and public sector clients. Not only do they want products that are more resource efficient and have a reduced environmental impact, they also want them to exceed the productivity of their legacy solutions. The HP Designjet L65500 and JM Textiles media do just this. Print service providers are now winning new business with this double benefit."
In the current economic climate resource efficiency and reduced environmental impact are becoming the core management tools to controlling costs and maximising profits. Solutions like the HP Designjet L65500 and JM Textiles Media are just one example of their practical application.
