Sonor Graphics, Incorporated (Sonor) announced today that it has entered into agreement with X-Rite, Incorporated (X-Rite), developer and supplier of colour management hardware and software solutions, to distribute X-Rite's PrintCheck and PressOptimizer software products throughout Canada. Under the agreement, Sonor will serve as master distributor for this line of software, and will provide sales, marketing and pre-sales technical support for these products to X-Rite's Canadian dealer channel.
The X-Rite PrintCheck and PressOptimizer software help commercial printers establish and maintain stable print runs, thereby enabling them to consistently hit standards like GRACoL and SWOP. Print buyers, including brand companies and ad agencies, can then use PrintCheck Reader or PrintCheck Review to confirm that jobs were printed to their specifications.
Brad Moore, Sonor's Managing Partner, said, "We are very happy to add X-Rite as our newest partner. We use the X-Rite PrintCheck software ourselves, as part of our free press audit, available online to all commercial printers in Canada. The software helps identify issues with ink density, grey balance and other factors that contribute to waste, and which increase the time it takes to get jobs on and off press. Often, working with a local reseller, we can reduce a printer's paper and ink consumption, particularly in the make-ready stage, and thereby save him money on every job he prints. The press audit often uncovers issues or opportunities with press consumables like paper, ink, plates, blankets, rollers, and fountain solution that the local reseller can help the printer address."
Josh Nadon, who heads sales for X-Rite in Canada, explained the choice by adding, "Sonor Graphics brings technical expertise and knowledge of how to go to market with this kind of product that we believe will benefit our resellers and add value to our the resellers' customers." X-Rite communicated the new relationship with Sonor to its network of Canadian resellers earlier this month.
