The World Out of home Organization has increased its global representation with eight new members, three from Italy.
The new members are Out of Home media owners Red Tape Media in Pakistan and Impres in Bulgaria and, from the technology sector, BLIMP, XuniPlay and Pladway (all Italy), TDT based in Uruguay and Absen (China.)
The UK’s leading poster distribution specialist PCDS has also joined.
This brings WOO full membership levels to over 30% ahead of 2019, a year which saw the last year of pre-pandemic trading and the global trade association rebrand to the World Out of Home Organization. There were also a number of industry consolidations in this period, which led to the merger of some former members.
Regarding the new members: BLIMP measures and manages physical audiences; XuniPlay - designed by fabbricadigitale - is a digital OOH platform dedicated to advertising, digital signage and interactivity, While Pladway is an adtech platform operating in DOOH and in-store radio markets, allowing advertisers to plan programmatic campaigns in outdoor venues. TDT is a new technology company, specialising in OOH products that help digitise the various elements of the commercial process.
China’s Absen, is one of the world's leading LED display brands with over 50,000 installations in over 120 countries, screening sports events and even US Presidential events.
WOO president Tom Goddard says: “WOO has gone from strength to strength in the pandemic as the world Out of Home industry has come together to face current challenges and explore exciting new possibilities.
“We’re delighted to welcome these eight important new members, spanning the world of Out of Home, from traditional billboards to ground-breaking new technologies. At WOO our clear mission is to marshal our increased strength and depth to help drive the global OOH industry forward."
