William Smith Group 1832 were thrilled to welcome around 100 trade professionals from the sign and graphics industry to their Open Day in Barnard Castle earlier in the month.
Customers travelled from across the UK to attend the event which was designed to inform and inspire.
Live demonstrations and seminars by industry experts, plus a wrap clinic, formed a programme to build knowledge and insight.
New 3M Wrap Film Series 2080 and the Avery Dennison Supreme Wrapping Film six new colours showcased in the Vehicle Wrap Zone created a great buzz with customers, who were interested to see the films in action and ask questions.
Application techniques for 3M, Avery Dennison and Arlon digital print wrap films were also demonstrated on the day, with the opportunity for people to get hands on.
As always, the Architextural Zone was a hit with customers looking to access new market opportunities. The area presented the concept of architectural wrapping, displayed the huge range of films and patterns available and demonstrated wrapping with 3M DI-NOC and Cover Styl’.
And, to really open customer’s minds to the endless creative opportunities with Architextural finishes; tours were available of four Architextural Showrooms. Each complete with a case study to highlight the objective of the room, films selection considerations, timescales, design tips and risk factors.
SMITH displayed the vast array of signage solutions on offer from the sign and display division of the Group, with tours of the state-of-the-art fabrication unit in operation. Attendees were even given a sample built up letter to take away!
The day also included window film and PPF demonstrations, warehouse tours, competitions, a tools and accessories stall, an exclusive Vion offer…. The list goes on!
Customers commented on the friendly, knowledgeable staff across the whole company. With feedback including,
“Today was great! We found it really insightful, thanks for the invite. Everyone was so friendly, it’s great to see a family run business.”
and
“The Open Day was very informative, all staff were extremely helpful, and we came away with a greater knowledge of William Smith.”
