31 Jan 2024

Visitors welcomed to annual conference with MacroArt graphics

As Gold sponsors, MacroArt supplied the graphics and signage for the event, as well as hosting a stand.

Leading branding and signage specialists, MacroArt, has further established its position in the visitor attractions sector, by supplying all the event branding for this year’s annual Visitor Attraction Conference held at the ICC in Birmingham last week.

As Gold sponsors, MacroArt supplied the graphics and signage for the event, as well as hosting a stand where delegates were able to learn more about the array of branding and signage solutions that they can offer for the industry.

At a well-attended event, and after a successful year in the sector, the team at MacroArt was able to both celebrate recent successes with clients and meet and greet potential new customers.

Organised by the industry, for the industry, The Annual National Conference of Visitor Attractions (VAC) is the leading networking event for visitor attractions offering the chance to share expertise and creative ideas that are relevant to all organisations offering visitor attractions, large and small. Sharing best industry practice at VAC benefits all attractions’ managers and directors.

MacroArt’s Account Director, Mike Hamling, was delighted to be supporting the event: “It was great to see how quickly the industry has recovered from the testing times of the last couple of years, and the quality of the conference was exceptional. We look forward to working with many more organisations within this vibrant sector.”

2022 has seen MacroArt provide stunning graphic solutions for an increasingly wide array of visitor attractions, including a series of festivals across the country, the Twycross Zoo Gruffalo Land, Blenheim Palace and Drayton Manors’ Viking Land, and this key sponsorship firmly establishes them as a vital resource in this sector.

This year’s work builds on the foundations of a number of other high-profile projects delivered by MacroArt, including Colchester Castle, Paulton Park’s Peppa Pig World and the V&A.

MacroArt’s Managing Director, Michael Green, affirms their commitment to continued growth in the field of visitor attractions: “We are proud to have been able to support such a vital conference, especially as our presence in this sector grows. Our team was pleased to see such a strong attendance, and the endless opportunities to share knowledge and learn from leaders in the industry speaks volumes for its strength and prospects.”