Hall B6, Booth D20: SENFA will be highlighting its eco-friendly product design strategy to provide sustainable media at FESPA 2019.
Printable media has traditionally used large amounts of raw materials and is still used heavily by advertisers and other brand communicators. This generates unacceptable consumption of non-renewable resources and is driving many companies to demand more environmentally neutral solutions for printed signage and other display applications. SENFA has further enhanced its ability to meet this demand by adding new products to its range that are manufactured using 100% recycled polyester textile materials.
As part of its Alternative Collection of recycled printable fabrics, SENFA is launching ALTIMIS at FESPA. ALTIMIS is an easy-to-install, printable textile product, which offers a greener alternative to PVC substrates and meets the environmental demands of international brands and advertisers.
The product has been developed to deliver the same exacting standards for which SENFA is renown while using fewer non-renewable resources. ALTIMIS fabric is woven using 100% recycled fibers and then coated with SENFA's trademark smooth finish, ensuring stunning backlit graphics with all the necessary fire-retardancy certification.
ALTIMIS is ideally suited for lightbox applications, providing an easy to install solution for vibrant, eye-catching colour displays. In addition to UV printing, the product can also be printed on using a sublimation transfer process and heat press for excellent results.
Also on display on SENFA's booth is the company's award-winning ALTERRA product. The 2017 SGIA Product of the Year offers a greener alternative to PVC substrates, while still meeting the exacting demands of international brands and advertisers.
100% of the Alternative Collection products is recycled from PET (polyethylene terephthalate) plastic bottles. According to a study conducted by Plastic Europe, 1 tonne of PET recycled from plastic bottles equates to a saving of 2.29 tonnes of CO2. Recycling saves energy and reduces greenhouse gas emissions. Every square metre of SENFA's eco-friendly fabric products integrates two bottles' worth of recycled plastic. For example, the clothes brand ALLSAINTS in the UK has decided to switch to recycled polyester fabrics for their 20 stores as part of their global strategy. This means that each for graphic they use they will have recycled 426 plastics bottles.
To educate visitors at FESPA 2019, SENFA will be invited to recycle their plastic bottles on their stand. The ALT'Collector will encourage people to recycle their plastic, while highlighting the benefits that can be achieved when they do and show that everyone can act.
Everyone who recycles a plastic bottle at the ALT'Collector have a chance to win a special prize. Come on our booth to recycle your plastic bottle.
