Royal Mail has joined the Two Sides and Print Power campaigns, describing the groups' actions to promote print as a sustainable medium as 'completely complementary' to its own work in the area. Royal Mail has emphasised 'the important role mail plays in the fabric of our daily lives' as well as the impact of printed marketing material in a digitised industry.
The goal of the Two Sides and Print Power campaigns is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.
Royal Mail is an essential part of the UK’s economic and social infrastructure, serving companies, customers and communities six days a week; delivering 59 million items every working day to businesses and households.
David Gold, Head of Public Affairs at Royal Mail comments: “It is important that we recognise and focus upon the importance of mail for all UK citizens; ensuring that companies and consumers alike not only recognise the important role mail plays in the fabric of our daily lives but also how mail can deliver corporate marketing messages that really stand out an increasingly digital and media cluttered world”
Gold continues, “The mission of Two Sides, to promote the attractiveness and sustainability of mail, is completely complementary to our own activities and we are looking forward to working with the organisation to assist the development of their campaigns and strengthen our own relationships with information that will benefit all our stakeholders”.
Martyn Eustace, Director of Two Sides responds; “It’s great to see Royal Mail, an organisation very much at the forefront of print and mailing technology, supporting our campaigns. We’re currently having great success, supported by magazine and newspaper publishers, with our £2.5 million ‘No Wonder You Love Paper’ campaign, aimed at changing consumer perceptions about print and paper’s sustainability. The Print Power magazine, which promotes print’s unique effectiveness as part of multi-media campaigns, is now established as a must-have magazine for Brand Owners and Media Decision Makers. Royal Mail’s support for these campaigns, and our ability to collaborate with them, will be invaluable.”
