31 Jan 2024

Roland DGs UV guide offers product personalisation insight

Discover the world of product personalisation with Roland DG’s UV direct printing guide.

Roland DG is making it easy for businesses of all shapes and sizes to enter the UV printing market with “Digital Benchtop UV Printing: What Will You Print?”, a free 40-page guide exploring this exciting technology.

UV printing is one of the most flexible and exciting print processes ever created and its uses are almost limitless. It has become an essential tool for sign makers, graphics producers, promotional gift businesses, packaging specialists, advertising agencies, designers, retailers and new start-ups.

The guide, which is free to download from the Roland website, focuses on Roland’s VersaUV LEF range of benchtop UV printers, and explores how they can be used to print directly onto a wide array of materials and objects. Thanks to the combination of innovative inks, low-heat curing and variable data processing, it's possible to add customised print directly to all kinds of items from the everyday to the unusual.

This opens markets to businesses across a wide spectrum, from creative minds to companies looking for significant ROI potential and lets print service providers create products for many different sectors. These include leather luggage tags, bottles, phone cases, travel mugs, electrical appliances, musical instruments, notebooks, acrylic photo blocks, photo frames, USB sticks, golf balls and keyrings – to name a few.

The guide also includes case studies which give an insight into how businesses are already benefiting from UV printing. Roland users, Baart, weathered the 2008 financial crisis by diversifying with personalised drum equipment. Oakdene Designs built a business producing unique decorative items such as illuminating photo frames, street signs and bamboo decorations. Readers can also learn about how retailer Media Markt sells personalised electronic devices and more thanks to its VersaUV LEF printer.

Businesses looking for their perfect system can then get an overview of Roland’s VersaUV LEF bench-top printers and their respective specifications. From the compact and affordable VersaUV LEF-12i to the VersaUV LEF-300 – the best-selling and largest of the trio – the guide outlines their key attributes. They can also discover the brand new LEF2-200, the latest innovation in the LEF series, featuring a host of enhancements which improve usability and production times.

Every device in the LEF range includes powerful features. For instance, the vibrant CMYK colours of Roland UV inks can be given extra punch by printing them on top of a base layer of white – perfect for dark substrates. Clear gloss can add highlights or, when printed in layers, produce genuine textures, raised text and special effects. And, crucially, all of this can be achieved through direct printing onto the material or object.

Since its launch in 2018, “Digital Benchtop UV Printing: What Will You Print?” has been inspiring business owners throughout the UK and Europe. Find out what this exciting technology can do for your business by downloading your own copy. Simply visit this link to download the free guide.

For further information on Roland DG (UK) wide-format products and services, please click here.