Prismaflex has launched a new production line at its Newhaven factory that enables the production of 100% recyclable banner posters, made from 70% recycled materials.
The new 90gsm high definition banners are made from Prismaflex’s patented Graph’It material which can be disposed of as non-hazardous waste or incinerated to provide energy in line with European directives.
Plastic eyelets are used rather than traditional brass or chrome, allowing the whole installation to be recycled after use. The recyclable banners can be printed on any of Prismaflex UK's eight large format machines.
The development highlights Prismaflex’s commitment to reducing its own and its clients’ carbon footprints and creating the environmentally-friendly products leading advertisers and media owners now require.
“Despite all the justified excitement over digital, banners remain the mainstay of the out of home market and it’s absolutely vital that we incorporate the latest technology and build on our already high level of commitment to environmental standards in the way we service this market, not just in the UK but also internationally,” says Tom Weaver, managing director of Prismaflex UK.
[photo shows one of Prismaflex's wide format machines]
