Photojournalist Horst A Friedrichs, who spent more than a decade recording the modern day British Mod community by travelling all over the UK, enlisted the support of Océ for the launch of a new book charting the history.
The award-winning fine art photographer had his works of art brought to life on Brighton seafront for the official launch of “I’m One: 21st Century Mods”, which is a compilation of monochrome and colour photographs, published by Prestel.
Mods, both young and old, were invited to an exhibition on Brighton seafront. Océ’s award-winning Arizona 350GT printed high quality prints of the photographs used for a display to officially launch the book. And then a follow-up event was held at club in London. Friedrich, whose photography has been exhibited internationally, was born in Frankfurt and now lives in London. He said: “Océ’s contribution was fantastic. Many people commented on the stunning quality of the prints taken from the photographs. It really helped bring a lot of colour and interest to the exhibition – book sales are going well.”
Derek Joys, Océ UK Product Manager for the Arizona 350GT, said: “We are delighted that the photographs reproduced on our award-winning Océ Arizona 350GT were so well received. And it’s great to be involved in a book that brings to life visually what people will recall is an important part of our history.”
More details of the book, costing £19.99, from publicity@prestel-uk.co.uk.. Prestel Publishing covers photography, art, architecture, design, cultural history and ethnography.
