To help visitors optimise their time at the international Ipex 2010 exhibition (18th – 25th May 2010, NEC Birmingham UK), the organisers have launched a new interactive, online planning tool called ‘My Ipex’ (www.ipex.org/myipex) which visitors to the event can use to devise personalised itineraries.
Users of ‘My Ipex’ can explore the show stand-by-stand by looking at interactive floorplans on screen, or by searching for exhibitors alphabetically, by hall, or product category. After identifying which exhibitors to visit at the show, users can then easily create a short-list containing all exhibitors’ locations with links to their company profiles, press releases, new product information and video content at the click of a mouse. The personalised itinerary can then be printed or saved and re-visited when they next access ‘My Ipex’. The interactive planning tool will also assist visitors in finding their way around the show prior to arrival, and provides links to travel and accommodation information.
Nick Craig Waller, Ipex 2010 Marketing Director, says, “Visitors come to Ipex to network with industry colleagues, discover the latest print technologies and find new ideas for their businesses. But Ipex is a massive event with a broad range of products and services on show, and we acknowledge that our visitors are busy people. ‘My Ipex’ offers a great planning and navigation tool, enabling visitors to prepare for their trip beforehand so that they can maximise the time they spend at Ipex and get as much as possible out of the show.”
‘My Ipex’ is just one part of the comprehensive Ipex website where visitors can pre-register free in advance for the exhibition, read the latest show and exhibitors’ news, obtain further information about cost-effective travel packages and find out about show features.
