In order to inject maximum visual creativity to a global product launch at London’s Selfridges store, high-end fashion company, Lacoste, has commissioned graphics using unique Lumisty view control film from UK-based, Madico Graphic Films Ltd. The iconic French brand selected the versatile glazing enhancement film for its eye-catching capability of changing from translucent to transparent depending on the viewing angle. This enabled Lacoste to captivate passing pedestrians and channel their gaze towards exclusive window displays featuring the company’s latest Holiday Collector’s Series.
Lacoste’s promotional campaign at Selfridges forms part of the store’s Autumn/Winter 09 theme of “Evolution” and since their installation at the end of October, the Lumisty window graphics have, according to Lacoste, met their expectations in successfully capturing the attention of the public. “By acting as a window screen, Lumisty effectively conceals our polo shirt display until passers-by are directly in front of them, at which point the film becomes transparent and instantly draws their gaze towards the products”, explains Lacoste’s representative. “This changing visual effect worked incredibly well and has certainly achieved our aim of turning heads.”
“The success of this particular project underscores the creative possibilities of Lumisty in promotional retail and product display applications”, says Andy Voss, Managing Director of Madico Graphic Films Ltd. “Thanks to its unique attribute of controlling what can and cannot be seen, Lumisty offers a multitude of distinctive and practical uses and continues to make the product a huge hit among interior designers, marketers, architects and retail branding specialists.”
Lumisty forms part of Madico’s portfolio of UV and eco-solvent inkjet, and thermal transfer printable window films. This range is currently the largest available on the market and is 100% non-PVC. As with all of Madico’s ink-jet printable films, Lumisty is coated with defect-free, clean-room coated adhesives for superior optical performance and can be cut to shape using standard digital cutting technology.
