Innovative large-format printer, MacroArt has reported its busiest month since the start of the pandemic with the both the return of live events, exhibitions and conferences and expansion into new sectors driving the growth in sales, resulting in the recruitment of six new staff.
Turnover for July exceeded £750,000, with this figure representing both a healthy recovery from pandemic restricted times in its traditionally strong sector of exhibitions and events, together with a highly successful diversification into markets such as heritage and museums, sports stadia, retail and corporate projects.
With the Covid lockdown effectively shutting down MacroArt’s core exhibition business overnight, the management team used this hiatus as a positive opportunity to investigate and develop other sectors. The firm’s many transferrable skills were key to developing several other new markets, providing additional revenue streams which have remained strong even with the return of their traditional markets.
This expansion has seen a requirement from MacroArt to invest in greater staffing levels, and 2021 has already seen a further six employees join the team across all departments, from sales and marketing, to design and production, with more appointments planned.
Managing director, Michael Green, sees this expansion and growth as both sustainable and permanent; “If the pandemic has taught us anything, it is that, for our business to survive and thrive, we must continue to evolve as a business, and the recent appointment of our new non-executive chairman, Dominic Riley, has helped us to see the wider picture regarding our capabilities. We are excited by the future of MacroArt and keen to see where else our business can grow.”
