The organisers of Ipex 2010 have launched IpexTV – a new section on Ipex’s website (www.ipex.org) to engage with both its exhibitor and visitor communities in a more creative and interactive way. Starting in November, the Ipex team will upload regular ‘video-blogs’ to communicate news about Ipex 2010 initiatives, visitor and exhibitor updates as well as broadcast short interviews with prominent industry figures.
What’s more, IpexTV is open to anyone who would like to provide feedback on what Ipex means to them. The organisers are challenging the international print community to use their mobile phones, digital video cameras or webcams to tell them about their objectives for visiting Ipex, expectations of the upcoming event or general thoughts about the show. Anyone interested in participating should go to www.ipex.org/meanstoyou to find out more.
The most creative videos will be posted on the Ipex website so peers will be able to comment and vote on the clips. Videos with the most votes will be put to a final and the winner will receive a VIP Ipex experience
Comments Nick Craig Waller, Ipex 2010 Marketing Director: “Following the revamp of our website with a number of enhanced features for visitors and exhibitors, our web traffic has gone through the roof, indicating the importance of ipex.org as an important planning and research tool. Now we’re going one step further with IpexTV.
“From choice, innovation, knowledge to business opportunities, Ipex means a lot of different things to different people. While there is a fun element to IpexTV, there is also a more serious message here. For the success of Ipex, it is absolutely crucial that we keep our ears to the ground and communicate as much feedback from all our stakeholders with regards to the event. Ipex TV is another vehicle to achieve exactly that by encouraging greater communication throughout the industry.”
Following the speedy spread and development of social media, the Ipex team has already begun to embrace various platforms successfully by building online communities on LinkedIn, Facebook and Twitter where their dedicated groups discuss Ipex-related questions. In addition, the team uses these sites to conduct quick surveys and keep followers informed about the latest event developments, updates and news.
“With Ipex being an event where new technology comes to life – many prototypes seen at drupa will become commercially available at Ipex – it’s only appropriate that we should embrace technology in the run up to the show which will further allow us to keep an open dialogue with as many international groups in the industry as possible”, Nick Craig Waller concludes.
