INX International Ink Co. and INX Digital International Co. aimed high and hit all of their targets at the recently concluded FESPA Americas show in Orlando. With a double barrel display of digital products for traditional printers looking to make the transition, plus the launch of the new Prodigy brand, there was plenty of traffic to be found in the booth throughout the February 24-26 event.
"INX Digital supported FESPA Americas for a number of reasons and we're glad we did. It was a very worthwhile show," said Ken Kisner, President of INX Digital International. "We thought this event was well positioned to cater to all of the Latin American and North American markets we are involved with. We were right and it was extremely beneficial to visit with current dealers, meet potential new dealers for regions where we can use some help, and most importantly, garner some new business.
"The Latin American market is a key strategic target for our TRIANGLE brand of alternative inks in 2011," continued Kisner. "However, it was refreshing to learn from our many booth visitors who understand that INX Digital is not just a single focus company. This show proved to be a great door opener for the Prodigy brand with major industry integrators and OEMs. We hosted a well-versed audience that was interested in hearing our message and learning more about what we can do to help them with their business."
On display in the booth were EVOLVE Advanced Digital Solutions, including the CP100 UV cylindrical printer that produced many colourful and decorative stainless steel water bottles using UV LED digital inks. The highly cost-effective CP100 offers best in class performance and image quality for short-run production. The UV LED digital inks used in the process provide faster curing with short turnaround times, in addition to more colour options and consistent output with better adhesion on a large variety of substrates.
Also featured was the global launch of PDQ inks and a variety of traditional inks. The TRIANGLE brand PDQ inks are multipurpose, high performance mild solvent pigmented inks that are ideal for super wide format colour printing systems.
The Prodigy business division has a twofold plan that will contain its focus on supplying products for Graphic Arts and directly serve OEMs, integrators and print head companies within the digital market. Willis Reese, INX Digital's Global Director of Business Development, sees plenty of potential based on the industrial side of the market. He plans to target Textile, Tile, Glass, Metal and Wood grain markets, in addition to packaging and label segments, with UV, water, and solvent-based products in the next two years.
"We have verbally promoted Prodigy for several months and it was wonderful to have so many new faces as well as existing customers stop by our booth and fully understand the global business strategy for Prodigy," Reese said. "We came away from the show with many new opportunities in markets that are on our target list."
