Avery Dennison has introduced a helpful new dimension to its Graphics and Reflective Products division website: an online colour selector showing what is available in each of the self-coloured ranges of Avery Graphics self-adhesive films.
Signmakers and designers, as well as their clients, can see at a glance whether their needs in terms of colour combinations can be met from specific Avery Graphics self-coloured film ranges, such as the premium Avery 900 Super Cast products, available in no less than 83 standard colours. At the same time, website visitors can check product performance capabilities with the relevant technical datasheets, also available online.
Says Bron Hekkema, sales director, Europe, for Avery Dennison Graphics and Reflective Products: 'It's nice to be able to add a feature to our website that helps busy signmakers. While of course the colour renditions on-screen can't precisely match the actual materials, they are a good guide. A signmaker looking to specify self-adhesive films for a multi-colour signcutting job can see at a glance what's available — and then consult the appropriate Avery Graphics sample swatch'.
