HP today announced a new Sourcing Sustainable Print Guide to help marketers and print buyers incorporate printing strategies that help reduce waste.
"While online and mobile platforms have revolutionised the way people access information, print continues to play an integral role in creating multi-channel marketing campaigns that engage consumers and drive brand preference," said Jan Riecher, vice president and general manager, Americas Graphics Solutions Business, Imaging and Printing Group, HP. "The print guide is the latest tool that helps marketers and print buyers adopt sustainable print sourcing practices to meet their business and environmental goals."
Whether for catalogues, brochures, flyers, direct mail, reports, manuals or other publications, the print guide provides marketers with practical advice for making more environmentally friendly print choices. An easy-to-use checklist summarizes the key factors marketers and print buyers need to evaluate in an effort to reduce the impact of their print projects on the environment.
HP is distributing copies of the new Sustainable Print Guide in its exhibit, booth 209, at the DMA2011 Conference and Exhibition in Boston, USA.
For decades HP has been an environmental leader, driving company stewardship through product design, reuse and recycling as well as energy and resource efficiency. HP influences industry action by setting high environmental standards in its operations and supply chain, by providing practical solutions to make it easier for customers to reduce their climate impact and through its research on sustainability solutions that support a low-carbon economy. More information is available at www.hp.com/earth (http://www.hp.com/earth).
