Company will provide higher quality and faster turnaround to expand into new markets
HP today announced that Hameshalet Digital, of Rishon Lezion, Israel, has purchased an HP Scitex XP2750 Printer to upgrade and expand its digital printing capabilities.
Established in 1995, Hameshalet Digital provides a broad range of complex, customised indoor and outdoor signage, advertising and promotional end-to-end sign and display solutions. Customers include department stores, food chains, shopping centres, financial institutions and high-tech companies, amongst others. State-of-the-art solutions, professional quality and uncompromising customer service have positioned the company as a reputable provider and market leader.
"We first established a digital printing division in 1998 after realising we needed to provide indoor signage in house," said Eyal Shemesh, CEO, Hameshalet. "We have used a variety of digital printing machines since then. However, our focus on quality products for our customers has led us to upgrade our digital offerings. This is why we have just purchased an HP Scitex XP2750."
The HP Scitex XP2750 Printer is a 3.2 metre wide-format UV printer that delivers superior image quality of up to 635 x 800dpi (1,270 x 1,600dpi apparent) and production speeds of up to 110m2/hour without compromising quality and accuracy. With the ability to alternate easily between flexible and rigid substrates and features like multi-roll and multi-file printing, the printer enables excellent application versatility. Its dedicated RIP enhances productivity and the high speed printing increases returns on investment.
Shemesh explained how Hameshalet came to select its new printer, "First, we chose HP Scitex above other brands because of its productivity. It prints at five times the speed of our current digital machines. It's also very stable, allowing us to print a 250-metre roll non-stop, with no need for operator intervention." He added, "Of all the HP Scitex printers, we chose the XP2750 model specifically because of its very high quality print heads that allow us to provide our customers with superior results."
Within two weeks of installation, the HP Scitex XP7250 Printer has enabled the company to take on a larger project that involved printing a run length of 1,500 metres of self-adhesive stock and to deliver it to the customer in just two days, finishing included. This reflects an upgrade in Hameshalet's services.
Looking ahead to the future Shemesh continued: "HP Scitex digital printing technology is already allowing us to meet our current customers' needs for higher quality and for faster delivery. With this new printer, we expect to attract new customers and be able to compete more effectively in our industry."
