Today sees the official launch of a new print industry event dedicated to sustainable print production in retail, interiors, POP and packaging: ‘EcoPrint™ Europe LIVE 2012’. Organised by FM Brooks, part of the Mack Brooks Exhibitions Group and headed up by Frazer Chesterman and Marcus Timson, the first EcoPrint™ Europe will be held in Berlin on 26th and 27th September 2012 (www.ecoprintshow.com).
EcoPrint’s aim is to draw together a community of leaders, innovators and early adopters who see the true value of sustainable print production, moving the industry forward by enabling print service providers to improve the performance, profit and sustainable future of their businesses.
Frazer Chesterman, director, FM Brooks, explains, “Most importantly, EcoPrint is an event that focuses on good, sustainable business. We believe that true sustainability is a result of the focus on efficiency, the reduction of waste, implementation of effective process management and a committed, dynamic sales and marketing campaign. Our research suggests that increased profit and competitive advantage can result from a strategic investment in improving your business’s sustainable practices.”
Chesterman says the content and focus of EcoPrint LIVE 2012 will not only be different from any other event in the print industry’s event calendar, it will also provide attendees with a defined and practical guide to implementing and enhancing profitability through a sustainable approach to print business.
Continues Chesterman, “Perhaps the greatest misconception in the industry today is that implementing environmental initiatives costs the printer money and that ‘going green’ is not commercially viable. However, in many cases the opposite is actually true and printers are missing out on an important and profitable new revenue stream if they don’t engage with opportunities in the eco space. EcoPrint is as much about economics as ecology because sustainable businesses are in a far better position to embrace sustainable resources.”
