Durst has become the first Innovation Partner for the Fespa 2010, the theme of which is ‘Catch the New Wave of Innovation’.
Durst marketing manager Michael Lackner said: “We are excited to be Fespa’s first-ever Innovation Partner. This sponsorship is especially meaningful for Durst, since we constantly strive to innovate and introduce new products to market year-on-year, achieving many market ‘firsts’. Fespa trade shows are the ideal platform to launch products, as they are an important meeting place for innovative printers and help stimulate valuable debate, providing us with important input.”
The surfing theme of Fespa 2010 is seen as a logical follow-on from the ‘Revolution’ theme of Fespa Digital 2009. Sales and marketing director Marcus Timson said: “Surfers are bold and brave, thrilled by fresh challenges, undeterred by bad conditions and always eager to get out there and catch the next wave. For them, every day brings new opportunities, and even with the occasional wipe-out, they enjoy the ride and learn from the experience.
“As the global economy gradually emerges from this crushing recession, the key to sustainable growth lies in our ability to continue to innovate. Whether this means investing in new technologies, creating new niches, exploring unusual applications, devising fresh approaches to old processes and challenges, or developing new business models or go-to-market strategies, Fespa 2010 will inspire the printing community to innovate in order to survive and thrive.”
Fespa 2010 takes place in Munich, Germany from 22 - 26 June 2010.
