Dael Printing, Belgium, designed and produced an eye-catching retail presentation
board for Kraft Foods in the shape of a 3D cargo bike for Kraft Foods. It had to
appeal to children and their parents but the biggest challenge was to create a
display that was light enough for the sales reps to transport in their cars from one
store to another and that was quick and easy to assemble. It had to be strong enough
for the different set-ups and the client didn't want any other materials or fixings
to be used. The final design was printed on to 50 pieces of 16mm Re-Board using the
Inca Onset S20 and resembled a large slot-together puzzle that could be packed into
a box for easy transportation.
