London-based City & West End Solutions (CWES) have launched a promotion on the HP Designjet Z6100 series that allows potential purchasers to effectively get a free HP large-format printer through the inclusion of a free ink and media bundle that, when printed at current commercial rates, will cover the purchase cost of the Designjet Z6100.
CWES are 'the No.1 HP large-format reseller', qualifying them for the prestigious HP Preferred Partner programme. This is a status reserved for only the best performing HP large format resellers.
“Our promotion is intended to work on two levels,” says CWES Managing Director Doug Gilbertson. “We’re hoping to generate interest on both the Designjet Z6100 printer and on HP’s current range of large-format media. Many users have been successfully running HP large-format printers for years and in that time used a diverse range of third-party media in their printers.
“But the current range of media available from HP is far more price competitive than many users may realise and, because it is naturally matched to the printer and ink, it offers exceptional print quality. It’s a viable and cost-effective alternative for the display print professional.”
How the deal works: The user buys a Designjet Z6100 printer from CWES, who then provide a selection of HP media and ink free of charge.
Doug continues: "By providing this free ink and media bundle from HP the user can print the provided supplies and, when sold at typical commercial rates, the sales of the printed output will cover the purchase cost of the HP Z6100.
“In most cases you will not only get your new HP Designjet Z6100 free but you will also make an impressive profit on top.”
CWES Sales Manager James Lawton adds: “We’re aware there’s often a degree of cynicism associated with ‘free’ promotions so we’ve made this deal as transparent as possible.
“We’ve even provided an online calculator that allows the buyer to accurately calculate the profit achievable by inputting their own typical sales price on the printed output. This will give them an accurate profit forecast based on their own circumstances.”
“It’s a straightforward proposal with no ongoing catches or commitments beyond the initial purchase on the printer with its included free ink and media.”
The consumables available within this bundle deal have been selected specifically to include papers and films that are commonly used in the display print market, including HP Super Heavy Coated Paper, HP Universal Satin, HP Everyday Satin, HP Vivid Colour Backlit and HP Professional Matt Canvas.
The bundle includes HP media that is most commonly used on a daily basis so those who take up the CWES offer can quickly turn these products into saleable output that will give them a rapid return on their initial investment.
At the heart of this bundle offer is the HP Designjet Z6100 printer. In a recent review carried out by Buyers Lab Inc (BLI) the following assessment was made during a two-month evaluation.
* The Z6100ps boasts the widest colour gamut seen to date on premium paper for any wide-format printer evaluated by BLI.
* The Z6100ps offers a diverse selection of colour management tools, including the industry’s only embedded spectrophotometer.
* The Z6100ps produces high-quality output that remained consistent throughout the course of the test and it will satisfy the most colour-critical user.
In short the HP Z6100ps is the stand-out large-format performer that BLI highly recommends.
Overall ease of use is another key strength of the HP Z6100ps. From paper loading to job accounting to creating colour ICC profiles, this unit is exceptionally user-friendly and its 575-ft roll and optional take-up reel allows for long unattended print runs.
Customer feedback from longstanding HP users who have upgraded from HP5000/5500 printers to the new Z6100 has also been positive and users report the Designjet Z6100 performs at almost twice the speed of its predecessor in best quality and more than four times the speed in fast quality.
To find out more about the printer itself and the bundled ink and media deal you can talk to CWES on 0207 394 6414 or visit their website at www.cwesolutions.co.uk
To try out the CWES Online Profit Calculator and get exact figures on the return you can make from your own particular square metre sale prices visit www.hp4free.co.uk
