Just in time for the release of the current product generation 6, RIP software specialist ColorGATE has announced an extensive relaunch of its website and presents the company and its portfolio—including Productionserver 6, recently certified with top marks for the HP DesignJet L25500—even fresher, more clearly structured and with an elegant new navigation menu: simply more attractive, reflecting the company's new product claim.
"Of course we also want to communicate our product claim of 'Simply more productive' consistently in the organization and design of our website at www.colorgate.com in the future as well," said Catherine Kirschner, MarCom manager. "After all, efficient content preparation is also a time and costs-saving resource that can lead to greater productivity."
Parallel to the company's new strategic development from software manufacturer to service-oriented solution provider, the entire ColorGATE services portfolio has now been organized in the following business areas: Product Solutions, Expert Solutions and System Solutions.
"The Support area reserved for sales partners and registered users still includes a wide-ranging offer of more in-depth information and supplementary services," said Kirschner. "But we have now also placed a keener focus on all those target groups who still have to get to know the company and its solutions."
In addition to facts, figures and data, the new ColorGATE website also includes easy-to-use, well prepared infotainment: Short flash animations visualize more complex topics like parallel RIP process management or ink-cost-saving via GCR reseparation with the help of amusing cartoon characters.#
"We are eager to see how this way of presenting information, which is not exactly typical for this industry, will be accepted by the visitors to our website," said Thomas Kirschner. As for the entire website, the adventures of Customer King and Peter Print are available in German and in English.
