CHILI publish, creator of market-leading software for smart artwork and marketing material creation, is excited to welcome Fabian Prudhomme to the team.
He is recognized worldwide for his expertise in service support and business development, and was a trailblazer at renowned packaging, retail and graphic art household names such as Colruyt Group, Enfocus, Esko, and Kodak. Fabian has taken the helm of the sales team and alliance ecosystem at CHILI publish as Global Vice President Sales & Alliance as of July 2019. He'll be joining the rest of the team at booth 8A10 during Labelexpo Europe 2019, taking place September 24-27 in Brussels, Belgium, alongside CHILI publish partner SS&C.
Goodbye errors, hello smart templates
Personalization has a zero tolerance for errors. That’s why smart label and package printers rely on smart templates to streamline graphic variations efficiently, correctly and timely. CHILI publisher, the software for smart artwork and marketing material, comes with an Illustrator plug-in, that reduces the size of output PDFs for Illustrator-created content. This allows for scaling, a fast RIP throughput and direct printing process.
“One of our central goals is to inform and empower companies and brands when it comes to embracing the potential of hyper-personalization and templatization," says Fabian. “That calls for an infallible smart template software solution like CHILI publisher.”
Proof of the pudding at Labelexpo
eRetail is high on the agenda of many brands. And yet, the visual representation of a product packaging on smaller screens brings about a set of specific challenges for brand owners and retailers, such as complying with the GS1 Mobile Ready Hero Images Guideline, which standardizes the way in which brands present products for e-commerce on mobile platforms. Getting these hero images mobile-ready can easily be done by applying the Smart Templates of CHILI publisher.
“The packaging departments at brands face more than one challenge when designing marketing material for eRetail.[1] At Labelexpo we’ll be hosting demos to show how smart templates can automate most of the design work to generate many different versions, respecting both the GS1 guidelines and brand identity.” Fabian clarifies. “At booth 8A10, visitors can experience just how much time and money they can save by eliminating needless errors, simply by using smart templates and our bespoke Illustrator plug-in. The demos even come with a personalized beer to illustrate the effectiveness of the CHILI publisher smart templates. Visitors can create their personal label online and pick up their labeled beer bottle at our stand.”
Ownership, team spirit and flexibility
The appointment of Fabian Prudhomme is a highlight of many a hire at CHILI publish in the course of 2019. Kevin Goeminne, CEO of CHILI publish explains: “When business is growing, the team needs to be up to par. And vice versa. Ownership, team spirit and flexibility are the pillars we base every business decision and employee hire on. I’m confident Fabian will be the pillar our sales team needs to take their successful growth path to the next level.”
Fabian concludes: “CHILI publish has shown relentless commitment to brand protection in omnichannel marketing communication over the years. Their driven mindset resulted in two successful investment rounds, impressive customer success growth and a growing, self-sufficient employee pool. I look forward to contributing and pushing the boundaries of what’s next.”
