31 Jan 2024

Avery Dennison Appoints European Segment Manager For Fleet And Architecture Business

Avery Dennison Graphics and Reflective Products Division has appointed John Coppens to the newly-created post of Segment Manager, Europe, Fleet and Architecture, based in the European divisional headquarters in Hazerswoude, The Netherlands.

Mr Coppens will focus on developing a dialogue with end user companies and graphic design and corporate identity consultants.   In this assignment he will work collaboratively with the divisional sales, product management, and marketing teams, in both a regional and global context.

Mr Coppens joins Avery Dennison from General Electric Company’s Tip Trailer Leasing Division, where, as Consultative Sales Manager for Europe, his customers were high-level executives in the major trailer fleet companies.   Earlier he held positions of strategic responsibility within various divisions of General Electric, and at Emerson Electric Company. He has a bachelor’s degree in electrical engineering and a master’s degree on business economics from Rotterdam Business University.